Category: Web Analytics by Quotes

Information is powerful but

Information is powerful, but it is how we use it that will define us.

Zack Matere, Potato Farmer, Kenya

Data without action and action without data

Data without action and action without data are both dangerous, but even if you have both there is a chance they are not connected.

Arturo Vazquez, Customer Solutions Engineer en Google

Conversion Rate vs Lifetime Value

If you optimize for Conversion Rate you’ll be focused on the past. If you optimize for Lifetime Value you’ll get you mind thinking about the future.

Andy Granowitz, Google Analytics Technical Services Specialist

You have more data

You have more data than I want you to have.

(by Avinash Kaushik, Evangelista de Marketing Digital en Google)

If you torture data long enough

If you torture the data long enough, it will confess to anything.

Ronald Coase, Premio Nobel de Economía en 1991