Data without action and action without data are both dangerous, but even if you have both there is a chance they are not connected.

Arturo Vazquez, Customer Solutions Engineer en Google

If you optimize for Conversion Rate you'll be focused on the past. If you optimize for Lifetime Value you'll get you mind thinking about the future.

Andy Granowitz, Google Analytics Technical Services Specialist

You have more data than I want you to have.

God
(by Avinash Kaushik, Evangelista de Marketing Digital en Google)

If you torture the data long enough, it will confess to anything.

Ronald Coase, Premio Nobel de Economía en 1991

We do no market research, we just make products we want to use.

Steve Jobs (1955-2011)

In God we trust; all others must bring data.

W. Edwards Deming en Competing on Analytics: The New Science of Winning

Turnover is vanity. Profit is sanity.

Duncan Bannatyne en Dragon's Den

Si solo reportamos datos somos parte del problema, si reportamos conocimiento, seremos parte de la solución.

Gemma Muñoz autora y profesional de Analítica Web

People pay you. Not pageviews.

KISSmetrics

Sin un objetivo de negocio claro, nada de lo que hagas tendrá resultados.

Gonzalo Alonso, Country Manager en México, Monster

A child has no trouble believing the unbelievable, nor does the genius or the madman. It's only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.

Steven Pressfield en Do The Work (2011)

The price of light is less than the cost of darkness.

Arthur C. Nielsen (1897-1980), Analista de Mercados, Fundador de ACNielsen

Most people use statistics the way a drunkard uses a lamp post, more for support than illumination.

Mark Twain (1835-1910)

Not everything that can be counted counts, and not everything that counts can be counted.

William Bruce Cameron, Informal Sociology: A Casual Introduction to Sociological Thinking (1963)

The web's greatest gift is the ability to fail faster. And if you are not failing a little bit everyday, you are not trying to win.

Avinash Kaushik, Evangelista de Marketing Digital para Google

If you go faster you're gonna make more mistakes but, in the long run, you're also gonna do things better.

Alfred Spector, VP de Innovación en Google

It's not how great you start, it's how great you end up.

Guy Kawasaki, Autor e Inversionista

Action is the real measure of intelligence.

Napoleon Hill (1883 - 1970)

You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.

Jan Carlzone, The aggregation of marginal gains

Why do otherwise intelligent people ignore the low hanging fruit and want to eat the whole tree first?

Avinash Kaushik, Evangelista de Web Analytics para Google

Is something important because you measure it, or is it measured because it's important?

Seth Godin, Autor y profesional de Marketing

In a changing world, the people who win are the people who change

Seth Godin, Autor y profesional de Marketing

The riskiest thing you can do is be safe and the safest thing you can do is be risky

Seth Godin, Autor y profesional de Marketing

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better

(OH) Avinash Kaushik, Evangelista de Web Analytics para Google

Tu mayor objetivo como analista es desafiarte a ti mismo para encontrar algo valioso que reportar

Juan Damia, Profesional de Web Analytics

Measurement means admitting what's broken so you can fix it

Seth Godin, Autor y profesional de Marketing

Half the money I spend on advertising is wasted; the trouble is I don't know which half

John Wanamaker (1838 - 1922), el padre de la publicidad moderna

My greatest asset are my mistakes

Seth Godin, Autor y profesional de Marketing

If you don't engage with your customers, how can you expect them to engage with you

Joseph Jaffe, Autor y profesional de Marketing

There is a new way to do Marketing and it’s to do it with numbers

Eric Schmidt, Executive Chairman, former CEO en Google

I have failed over and over and over again in my life, and that is why I succeed

Michael Jordan

In a world where I feel so small I can't stop thinking big

Rush, Caravan (2010)

HITS: How Idiots Track Success

Katie Delahaye Paine, The Queen Of Measurement

Analyzing data in aggregate is a crime against humanity

Avinash Kaushik, Evangelista de Web Analytics para Google

¡Ese Analytics esta bien pagüerful!

Jack Fermón, Product Specialist, Google México

Optimization is like weight loss: improvements happen gradually. Don’t expect to drop 10lbs a day, try loosing 1lb a day

Justin Cutroni, Profesional de Web Analytics

Analysis can only get you so far – it’s time to go test.

John Shannon, space shuttle program manager, NASA